Project Brief

A brand ecosystem encompasses the entirety of a brand's world. It includes all the elements that represent the brand and shape its interaction with its audience. For instance, the Society of Cosmetic Chemists, with over 6,000 members across 19 Chapters in greater North America, relies on a cohesive brand ecosystem to connect with the cosmetics and personal care industry. Since 2018, Alfalfa Studio has been instrumental in ensuring every facet of the Society of Cosmetic Chemists' brand maintains consistency, engages its audience effectively, and leaves a lasting positive impression. Our work has included refining their logo, launching a new website, developing advertising campaigns, enhancing their social media presence, and overseeing all branding aspects of their flagship event, the nearly 80-year-old Annual Meeting.

Approach

At Alfalfa Studio, we understand the importance of ensuring that the brand and communication materials for the Society of Cosmetic Chemists truly embody the organization's message. We aim to portray the Society of Cosmetic Chemists as the epicenter where beauty seamlessly intertwines with science, where seasoned experts collaborate with newcomers, and where tradition merges with innovation to drive scientific progress. Whether it's through their official website or at each Annual Meeting, we take great care to ensure that every communication material we create reflects the core values of the Society of Cosmetic Chemists.

Through our Annual Meeting branding, Alfalfa Studio has crafted a visual language that blends beauty and science seamlessly. Each design juxtaposes geometric and organic elements, marrying tradition with innovation to resonate with the Society of Cosmetic Chemists’ diverse audiences. Since 2019, we've consistently reinforced The Society of Cosmetic Chemists' core values with vibrant and memorable graphic identities. Incorporating Pantone's Color of the Year adds a layer of continuity and enhances each year's branding.

Outcome

Our ongoing collaboration with The Society of Cosmetic Chemists has broadened its audience reach, ensuring inclusivity and representation through its core values and visual identity. By striking a balance between science and beauty, we've captivated both scientists and beauty professionals, cultivating a modern and adaptable brand poised for future growth and evolution.