Nickelodeon: Hispanic Heritage Month Campaign
What we did
Animation
Illustration
Pre-production, production, and post-production
Hispanic Heritage Month, a vibrant celebration spanning from September 15 to October 15, embraces the rich tapestry of Hispanic cultures. To honor this month, Nickelodeon launched an animated campaign aimed to amplify the diverse cultures, histories, and contributions of Hispanic and Latinx communities.
Alfalfa Studio partnered with Nickelodeon to release three 30-second animated TV spots aimed at viewers aged six to eleven. The Hispanic Heritage Month Campaign creatively weaves together the remarkable stories and talents of three Hispanic Americans who have excelled in their respective fields, using vibrant collage illustrations.
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Project Brief
Alfalfa Studio collaborated with Nickelodeon to create an animation campaign celebrating Hispanic Heritage Month.
The animated shorts celebrate three Hispanic Americans who reached the top of their fields: Associate Justice of the Supreme Court of the United States Sonia Sotomayor, astronaut Ellen Ochoa, and novelist Oscar Hijuelos.
Approach
Working closely with the Nickelodeon team, Alfalfa Studio conducted the research, designed the characters, created original collage illustrations, produced dozens of branded backgrounds, directed the stories and animation, and supervised all production and post-production aspects, including sound effects, music, and voiceover talent.
Our brilliant group of collaborators included writers, producers, sound designers, animators, voiceover artists and, of course, a terrific client.
Outcome
The promotional campaign succeeded in capturing the imagination of Nickelodeon’s audience of six to eleven-year-olds by dynamically communicating the writers’ lyrical scripts via concept, character, and storytelling. Along with playful collages, flat fields of orange hues were used throughout to emphasize the network’s branding.
The three spots engaged not only the Hispanic demographics, but attracted a more diverse crowd. The shorts aired on Nickelodeon during Hispanic Heritage Month from September 15 to October 15.
