Project Brief

Providing skilled and dedicated representation on a full range of immigration matters, the Law Office of Myriam Jaïdi needed a brand that illustrates its comprehensive professional service as smart, friendly, efficient, thorough and effective.

In addition, the client wanted to honor her family’s lineage with a brand mark that has Moroccan flair, evoking the exotic elegance of Morocco with professional style.

Approach

In the category of legal services, the professional values of trust and honor make the graphic landscape rather conservative and formal. For the Law Office of Myriam Jaïdi, we wanted to communicate these traditional values, too, but also bring in notes of modernity and elegance to differentiate the practice from its competitors.

The design features a symbol inspired by traditional Moroccan motifs and is imbued with a sense of containment, protection, and radiating light. The bold colors signal the confidence and honesty that are central to the personality of the firm.

Outcome

Alfalfa delivered a brand that fully meets functional and image criteria: it portrays the Law Office in a welcoming, professional, and honest way and works in all media and sizes, including print, digital, electronic, and signage.

The Law Office of Myriam Jaïdi brand package included a master graphic identity, a customized color palette, its own typographic style, a complete stationery system, social media channel graphics, and website design and development.

With a customized Content Management System, the new site is both scalable and easy to update and maintain by the client. With responsive design, it works beautifully on desktops, iPads, and smart phones.