make the idea clear and simple, but the design surprising and beautiful

Highlights is the name of a new generation of yoyo strings envisioned by the brilliant minds of yoyonation. Fabricated from cutting-edge material in electric colors, Highlights is an ideal string for both professional yoyo competitors and amateur yoyo enthusiasts. Eye-catching color helps yoyo players brilliantly showcase the complex maneuvers of their yoyo tricks.

We designed the logo for Highlights to target the youthful energy of the yoyo community. Its colors, like the colors of the product, are vibrant and saturated. The main image is an abstraction of yoyo strings, playfully intertwining with the typography. Type and image combine to create a fun and accessible personality for this exciting new brand.

Wanna see more? Visit alfalfa studio site.
Click on work>branding>highlights

If you’re a yoyo player. Get your Highlights here.