make the idea clear and simple, but the design surprising and beautiful

Amphibian Productions was our very first client. True to their mission they were not afraid to take risks as they hired us immediately after we opened our doors. It’s been such a synergetic and terrific relationship.

During the last 6 years we have created hundreds of pieces of work, including their new branding, website and over 35 posters to promote their productions and readings.

Creatively, for the studio, it’s been a fantastic and rewarding journey.

Amphibian’s mission is to produce innovative and engaging works of theatre that challenge the way we see the world around us.

Their current production is not an exception to their mission. The First Day of School by Billy Aronson is now running at the Sanders Theatre, Fort Worth Community Arts Center. A risky and funny play that, most likely, will change the way you think of “the first day of school.”

Not to spoil the plot, I will share the description from Amphibian Stage Production’s website “When a group of devoted parents decide to make their children’s first day of school a ‘first’ of their own, they turn their quiet little lives upside-down and give a whole new meaning to the term ‘physical education.’”

If you are in the Dallas/Fort Worth area, don’t miss this funny and surprising play.

“The First Day of School admirably covers their intent with one of the most laugh-out-loud, rocking in your seat, hilarious plays and production I have seen in quite some time.” Writes Mary L. Clark in her review for Pegasus News.

The First Day of School runs until July 25! Thursday through Saturday at 8PM, Sunday at 2PM. Get your tickets here.

Initial sketches presented to client after reading the play

On a personal note, the poster we designed for this play is one of my favorites we ever done for them. What do you think? Out of the 4 sketches we presented, would you have chosen the same one?