make the idea clear and simple, but the design surprising and beautiful

Yoyo champs from around the world descended on South Street Seaport on August 7-8 to compete in the International Yoyo Open 2009, a.k.a. the Yoyo Olympics. We had a blast designing the complete brand for it, from the graphic identity and website, to stage design and signage, to media kits and press passes, to promotional collateral and broadcast graphics, to print and online advertising and social media campaigns, to T-shirts and . . . ouch, my fingers hurt from typing! Yo, just go to our site to see all the cool branding: work>identity>yoyo open