Author Archive
In the last couple of years alfalfa studio has been so fortunate to have worked on two large scale projects: The Library Mural for P.S 196 in the Bronx (designed in collaboration with the genius and generous designer Michael Beirut) for The Robin Hood Foundation and the Design Journals mural for the AIGA National Design [ READ MORE ]
Today we present the Seven Latin Divas Look Book. In the introduction, I wrote about the reasons why dedicating a collection to remarkable Latin women. Below is the text included in the Look Book along with few spreads. Feel free to download it and share it with anyone who, like me, appreciates the legacy of [ READ MORE ]
We are very excited to learn that our Role Models Campaign celebrating Hispanic Heritage Month (in collaboration with Nickelodeon Preschool Television) has won the Imagen Award for Best On-Air Advertising. The animated shorts introduced preschoolers to 4 Hispanic men and women who reached the top of their fields: musician Tito Puente, astronaut Ellen Ochoa, inventor Narcís [ READ MORE ]
The Design Journeys Mural was created exclusively for You Are Here, an interactive exhibition at the AIGA National Design Center in New York. Like the exhibition itself, the mural was designed to help increase diversity within the design profession: it celebrated the lives and careers of 25 outstanding designers from culturally and racially diverse backgrounds, [ READ MORE ]
Benjamin Kauffman designed a clever piece that exemplifies our culture’s adoration of sports, the Sports Alphabet features some of the most memorable sport logos existing today. From the Los Angeles Lakers, the Indiana Pacers or the Green Bay Packers logo, many sports and graphic styles come together. It’s interesting to see how many brands you can [ READ MORE ]
“It is the calculator app for those of us who believe calculators should work the way we do.” Shift. The truth is there are many calculators out there. But let’s face it most of them are not great looking neither do things the way we like them. They are good if you don’t need to email [ READ MORE ]
Amphibian Productions was our very first client. True to their mission they were not afraid to take risks as they hired us immediately after we opened our doors. It’s been such a synergetic and terrific relationship. During the last 6 years we have created hundreds of pieces of work, including their new branding, website and over [ READ MORE ]
We all have heard the expression “Great things come in small packages.” This has certainly been true not only for objects but people. Think Napoleon Bonaparte, a worldwide cultural icon who symbolizes military genius and political power or Brazilian icon Carmen Miranda that at only 5 feet tall was Hollywood’s highest-paid entertainer and top female [ READ MORE ]
We continue working on ideas for alfalfa seeds upcoming collection 7 Days of the Week. This is an interesting challenge. How do you capture the essence of one day of the week using only typography or lettering and color as your main design element. For Tuesday, we invited our friends at MyOrgangeBox to contribute. [ READ MORE ]
To end an exciting week, we would like to show you a snippet of what it is like to watch the World Cup in a small, humble Mexican restaurant located in Manhattan’s Financial District. This short video documents a little bit of the expatriate experience of Mexicans living in New York City. In a surprising [ READ MORE ]