make the idea clear and simple, but the design surprising and beautiful

Last weekend we took over the streets of New York City to shoot Alfalfa New York’s latest design: USA Star.

As new immigrants, we are proud to be part of America, a country that welcomes everyone with a dream. Alfalfa launched the USA Star to thank the United States for all the wonderful opportunities, magical times and amazing friends. In these challenging times, the new iconic image helps us express that “we still believe.”

The symbol designed by legendary type master Tony Di Spigna (exclusively for Alfalfa New York) is quickly becoming an icon. Mr. Di Spigna designed the USA Star as a symbol of hope for America in a time of uncertainty and challenges. It is available on T-Shirts, denim and canvas bags from Alfalfa New York. Place your order today and join the millions of other Americans who believe in the American dream and what the USA stands for.

In the meantime, we love to share with you few images from behind the scenes captured by designer extraordinaire (and Alfalfa’s own) Guillaume Boucher. Read more

Today, a different kind of march is happening in Wall Street in NY. New Yorkers will experience the poetic and poignant work of artist Laura Anderson Barbata as her magnificent suits will be worn by the Brooklyn Jumbies. This is art responding to the global economic crisis. On a 12ft high business suits, Anderson Barbata’s wearable sculptures will parade through NY’s Wall Street, a spectacle not to be missed.

She is inviting to participate and support the intervention/dance by wearing a business suit.

More information about the intervention in the press release below: Read more

One-of-a-kind hand-made embroidery

For a long time I’ve wanted to create a post about Andrea Dezsö, one of my favorite designer/artists working today. We met back in the 90s during the so-called “dot com” boom era. She was an interactive designer for iXL and I was working at Radical Media. We both had our beloved sketchbooks. Years later, I’m excited to see where her creative journey has taken her. Her inspiring excursions in the art world include writing, directing animation, puppetry, embroidery, making murals, subway art and illustrating books amongst others. It’s been a treat to watch it all. In fact, every time I see Under The Garden, her whimsical poster now in display inside the New York City subway trains, makes me smile.

Haunted Ridgefield exhibition. October 31 to December 31, 2011

Her latest creation is a site-specific for the Aldrich Contemporary Art Museum opening on Halloween. Her skills in traditional, labor intensive, hand-crafted book-making, will take the form of a diorama, in this not-to-be-missed show. I’ve been told that a series of cut-out panels will reveal layers of a hallucinatory narrative featuring fantasy worlds and idiosyncratic characters. This kind of vision can only come out of Andrea Dezso’s imagination. Read more

Our 2011 poster campaign developed for Amphibian Productions is featured in Gallery Magazine Vol. 12.

Published by Choi’s Gallery in Asia, Gallery is dedicated to presenting the best new graphics from all over the world. The 220-page issue features interesting projects including packaging, identity, publication, posters, ad campaigns, exhibition design and web design amongst others.

The successful poster campaign for Amphibian’s 12th season is the result of a unique partnership between client and designer. A partnership based on trust as well as following each group’s belief that in order to create something new and fresh one needs to continue taking creative risks. Read more

We are excited to share Cubanica 3.0, the newly launched site showcasing the work of a multi-disciplinary graphic design studio run by Pablo Medina.

For the last 10 years, Cubanica has been an integral part of the New York downtown design scene. The studio’s body of work not only includes graphics for posters, books, murals, and apparel amongst others, but also the directing of an award winning documentary and, most importantly, the design and release of original typefaces. Cubanica has given us some of the most iconic fonts of the last 20 years.

Calaveras and Diablitos, Cubanica's latest released

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